{"id":26801,"date":"2025-10-31T13:59:20","date_gmt":"2025-10-31T12:59:20","guid":{"rendered":"https:\/\/transferencia.umh.es\/?p=26801"},"modified":"2026-10-13T13:11:14","modified_gmt":"2026-10-13T11:11:14","slug":"comunicar-para-conectar-la-persuasion-como-herramienta-para-la-transferencia-de-conocimiento","status":"publish","type":"post","link":"https:\/\/transferencia.umh.es\/en\/2025\/10\/31\/comunicar-para-conectar-la-persuasion-como-herramienta-para-la-transferencia-de-conocimiento\/","title":{"rendered":"Communicating to Connect: Persuasion as a Tool for Knowledge Transfer \u2013 Transferencia al Aire Podcast"},"content":{"rendered":"<p><em><img loading=\"lazy\" class=\"size-medium wp-image-27997 alignleft\" src=\"https:\/\/transferencia.umh.es\/files\/2026\/10\/Logo-Background-Removal-1-300x212.png\" alt=\"\" width=\"300\" height=\"212\" srcset=\"https:\/\/transferencia.umh.es\/files\/2026\/10\/Logo-Background-Removal-1-300x212.png 300w, https:\/\/transferencia.umh.es\/files\/2026\/10\/Logo-Background-Removal-1-1024x724.png 1024w, https:\/\/transferencia.umh.es\/files\/2026\/10\/Logo-Background-Removal-1-768x543.png 768w, https:\/\/transferencia.umh.es\/files\/2026\/10\/Logo-Background-Removal-1-1536x1086.png 1536w, https:\/\/transferencia.umh.es\/files\/2026\/10\/Logo-Background-Removal-1.png 2000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Transferencia al aire<\/em> is a radio programme promoted by the Miguel Hern\u00e1ndez University of Elche (UMH) Knowledge Transfer Service. Our goal is clear and inspiring: to build strong bridges between university research and the business community, bringing scientific and innovative knowledge closer to those who can turn it into value for society.<\/p>\n<p>In this new episode, we discuss a key aspect of knowledge transfer and entrepreneurship: communication. Because knowing how to communicate the value of our work is just as important as conducting research or innovating.<\/p>\n<p>To explore this topic, we are joined by Eduardo Rosser, an expert in persuasion and communication with more than two decades of experience helping researchers, managers and entrepreneurs present their ideas with clarity, impact and conviction.<\/p>\n<p>Throughout the programme, we reflect on the importance of communicating with purpose, adapting technical language for non-specialist audiences, and using tools that help us connect more effectively with companies, investors and institutions. Rosser also shares practical tips to ensure that our presentations do more than inform: they should also persuade and inspire.<\/p>\n<p>An essential episode for anyone who believes that transferring knowledge also means knowing how to communicate it.<\/p>\n<p><iframe title=\"Spotify Embed: Transferencia al Aire - T2. Ep.2. - Comunicar para conectar: la persuasi\u00f3n como herramienta para la transferencia de conocimiento\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/49t7o0jU94kQkxJrDN7G08?si=_VFl5e3VR9SdEAoIbBpjzA&amp;utm_source=oembed\"><\/iframe><\/p>\n<p>\ud83c\udfa7 <strong data-start=\"1844\" data-end=\"1888\">You can listen to all our programmes<\/strong> in the <em data-start=\"1904\" data-end=\"1913\">Podcast<\/em> section of our blog or directly on <strong>Spotify<\/strong>, by searching for <strong><a href=\"https:\/\/open.spotify.com\/show\/6nLBkZDmQOODz1iY9Figiz\"><em data-start=\"1966\" data-end=\"1989\">Transferencia al Aire<\/em><\/a><\/strong> (only available in European Spanish).<\/p>","protected":false},"excerpt":{"rendered":"<p>Transferencia al aire is a radio programme promoted by the Miguel Hern\u00e1ndez University of Elche (UMH) Knowledge Transfer Service. Our goal is clear and inspiring: to build strong bridges between university research and the business community, bringing scientific and innovative knowledge closer to those who can turn it into value for society.<br \/>\nIn this new episode, [&#8230;]<\/p>\n","protected":false},"author":1503,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_links_to":"","_links_to_target":""},"categories":[29752],"tags":[],"_links":{"self":[{"href":"https:\/\/transferencia.umh.es\/en\/wp-json\/wp\/v2\/posts\/26801"}],"collection":[{"href":"https:\/\/transferencia.umh.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/transferencia.umh.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/transferencia.umh.es\/en\/wp-json\/wp\/v2\/users\/1503"}],"replies":[{"embeddable":true,"href":"https:\/\/transferencia.umh.es\/en\/wp-json\/wp\/v2\/comments?post=26801"}],"version-history":[{"count":0,"href":"https:\/\/transferencia.umh.es\/en\/wp-json\/wp\/v2\/posts\/26801\/revisions"}],"wp:attachment":[{"href":"https:\/\/transferencia.umh.es\/en\/wp-json\/wp\/v2\/media?parent=26801"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/transferencia.umh.es\/en\/wp-json\/wp\/v2\/categories?post=26801"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/transferencia.umh.es\/en\/wp-json\/wp\/v2\/tags?post=26801"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}